The Tmall Double 11 Global Carnival features a gathering of outstanding brands such as "An'an Jinchun" and "Litaste", with multi platform efforts. Beauty talent, popular anchor, online celebrity live broadcast, Taobao PGC live broadcast, Tmall Personal Care Super Care Alliance Guardian Star Award Ceremony, official WeChat official account, online new media combined with traditional media, Tmall flagship store interacted with terminal entity chain, and helped "An'an Jinchun" and "Ritaste" brands grow grass and become popular "Double 11" in the whole process.
By the end of the event, the sales of "An'anjin Pure Olive Oil Series", "An'anjin Pure Olive Hyaluronic Acid Series", "An'anjin Pure Goat Milk Classic Series" and "Ritaste perfume Washing Series" were hot, and the average customer price was significantly higher than the same period last year. The number of orders sent and the total sales increased by 45% and 61% respectively year-on-year, far exceeding the expectations of the event.
Zhang Runkun, Deputy General Manager of An'an Marketing Center, personally attended the Taobao PGC live broadcast and explained the skincare and cleansing functions of the "An'an Jin Pure Goat Milk Classic Series". In a short period of time, he received 1.1997 million views, building++and receiving rave reviews. An'an Jin Pure Goat Milk Moisturizing Body Milk has won the honorary title of "Moisturizing and Softening Guardian Star" at the 2019 Tmall Personal Care Super Care Alliance Guardian Star Awards Ceremony due to its high popularity.
Jessica (3.196 million followers), Enjia N (1.225 million followers), MollyDale (523600 followers), Feng Dingjiji (493000 followers), Shang Xian Zeng Hongchang (346300 followers), Mu Yalan (329200 followers), Vicki (316300 followers), Titi (306300 followers) and other internet celebrity anchors and beauty influencers have joined the franchise, attracting countless fans to chop hands.
High end and atmospheric advertisements in the waiting hall of Guangzhou Airport, as well as ticket advertisements for all flights of China Southern Airlines both domestically and internationally, make the brands "An'an Jinchun" and "Litaste" fly!
